Pricing Right
Feb 27, 2025
By Rastko Vicic
Freelancers often underprice their work. Framer changes the equation, letting you charge for value — not hours.



Freelancers rarely fail because of talent. They fail because they price themselves into a corner.
Charge too little and clients don’t take you seriously. Charge too much and they move on. The art is in the balance.
Framer tilts that balance in your favor.
It’s fast. It’s powerful. It gives you the ability to deliver high-end websites without the bloated development costs. But if you keep pricing as if you’re using an outdated page builder, you’re leaving money — and respect — on the table.
So how do you fix it?
Price the outcome, not the hours. Clients don’t care how long you worked; they care about the result.
Tier your offers. A landing page isn’t the same as a full site, and your pricing should reflect that.
Charge for speed. Framer helps you move faster, but speed is value, not a discount.
Set a minimum. Draw a line and never go below it.
Good clients pay for expertise. Great clients pay for results. Framer lets you deliver both.
Price with confidence. Build with clarity. And let Framer do the heavy lifting that makes it possible.
Freelancers rarely fail because of talent. They fail because they price themselves into a corner.
Charge too little and clients don’t take you seriously. Charge too much and they move on. The art is in the balance.
Framer tilts that balance in your favor.
It’s fast. It’s powerful. It gives you the ability to deliver high-end websites without the bloated development costs. But if you keep pricing as if you’re using an outdated page builder, you’re leaving money — and respect — on the table.
So how do you fix it?
Price the outcome, not the hours. Clients don’t care how long you worked; they care about the result.
Tier your offers. A landing page isn’t the same as a full site, and your pricing should reflect that.
Charge for speed. Framer helps you move faster, but speed is value, not a discount.
Set a minimum. Draw a line and never go below it.
Good clients pay for expertise. Great clients pay for results. Framer lets you deliver both.
Price with confidence. Build with clarity. And let Framer do the heavy lifting that makes it possible.